Nothing need be made, lest it can be sold……………..

“Nothing need be made lest it can be sold”

 

“Sales” is the most underrated skill which unfortunately can carry a negative stigma. What most laymen, (non-salespeople) fail to understand is that salesmanship is the very talent that not only keeps them working but is the foundation of our world economy.

 

Let’s imagine for a moment, a world where nothing is ever sold. No marketing campaigns, no subliminal messages, no mind controlling political rhetoric and certainly no direct marketing! What would happen?

 

Well, let’s see: You probably would never have purchased your first book, you likely would not know who to vote for, commercial media would not exist, It would be impossible and extremely costly to bring new products to market for several reasons, ( can’t raise money, can’t market the product effectively, no IPO’s, no angel financing, no manufacturing discounts, (because ideas have to be sold too!) but let’s take it a step further. Let’s examine a fictional scenario: We’ll use “Dr. Scalpelhammer”, a neurosurgeon. He’s the absolute best in his field and has studied Neurosurgery for 25 years. He’s lost a minute number of patients as compared to the lives that he’s saved and a patient sits before him wondering whether to allow he vs. another surgeon, the privilege and responsibility to undertake this life saving and possibly threatening endeavor. This patient, surely will have to be sold. Now the doctor may say things like “this is your decision and I don’t want to influence you”, or “I’m sure Dr. “whoever”, will do a fine job as well” but at the end of the day, he’s SOFT SELLING YOU! When it’s all said and done, you will probably be pleased that he did. The following is a list of professions for which selling is not only an enhancement but a downright necessity. After reading the list, you’ll get the idea.

 

1) Physicians

Even though physicians enjoy a certain level of inherent credibility, they ultimately still have to sell their service to either the patient, the hospital or both.

 

2) Attorneys

They are the masters! They sell you first (fees), then the opposing counsel, the witnesses, the judge and ultimately the jury!

 

3) Architects

No brick or mortar would ever be assembled if the Architect was unable to convince his client of not only the aesthetics, but efficacy of design as well!

4) Broadcasters/Publishers

They’re selling to everyone! You, the sponsors, the station, etc…

 

5) Actors/Entertainers

Come on!

 

6) Small business owners (stores, gas stations, etc…)

If they don’t sell, they don’t eat and the competition is fierce!

7) Hairstylists/ Aestheticians

Same as small business owner, only the competition is even worse! One mistake and you are finished.

 

8) Politicians

                        I won’t insult you.

 

9) Chef

                        If your customers don’t eat, you don’t eat!

 

10) All support staff including Nurses, Personal/legal assistants, gas station attendants, employees of any organization, you are very fortunate. The selling has already been done for you.           

 

After 14 years of being an Investment broker and 7 years of being a Real Estate Broker, I have seen more occasions where the consumer was the beneficiary of good salesmanship vs. being left to their own devices. Generally speaking, people by their very nature are afraid and somewhat lazy. Afraid to risk the mistaken purchase, which leads to that feeling in the pit of their stomach of having been “suckered” and lazy to do the appropriate research prior to the point of sale. 

 

So in spite of any stigma, negative media or your mother telling you to find an “honest job”, I say, Salespeople unite! The consumer and economy as a whole, are in dyer need of your assistance. Help someone today and whatever you do…………… don’t forget to collect your fees!

 C. DeBruno

http://www.debrunoandassociates.com

 

 

 

 

 

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